Simply Social explores the many ways typical marketing strategies can be transformed using social media. The use of user generated content has proved to be an incredibly effective method of gaining brand awareness and loyalty. An example of this is Starbucks’ white cup contest where consumers were promoted to decorate their cups and post them online. Simply Social revealed that 93% of consumers find user generated content helpful in deciding what to buy and that 85% of consumers are more action responsive to organic advertising than official brand placements.
Discovering which platform is best for your brand and how to use it!
The podcast focused on teaching listeners what trends were popular in the moments and what current media trends needed attention for marketers due to their ability to reach consumers effectively. A key point the podcast touches on was the importance of organic marketing and user generated content online. People trust influencers online when they support or feature a brand because their reputations depend on recommending quality products. User generated content also creates an organic marketing strategy and if marketers can encourage their consumers to post and spread their thoughts on the brand awareness rises without people feeling that they are being advertised to. Another large topic touched on throughout the podcast was how social media is changing from just being a place to increase awareness but thanks to dynamic advertising it also can directly prompt the purchase phase in the customer life cycle. The podcast discusses in detail throughout the episodes the best way marketers can use each social media platform for their brand. For example snapchat is a very specific type of social media only fits one format so if a brand wants to have a presence there they have to cater to that specific platform. Facebook is a great platform for sharing videos and creating a long lasting digital presence for your brand because unlike snapchat it can stay around and be lengthy (unlike twitter). An example of this was the producers of the show Parenthood created a popular and well followed Facebook page for the show. When the show ended the page was still incredibly active and allowed them to use it tog gain a fan base for their new show This is Us. Facebook allowed the producers to not have to abandon their audience when the show ended and reestablish that brand loyalty back into their new production.
Apps like snapchat have taken the next step in media advertising and are increasing brand’s abilities to reach customers across new platforms, increasing purchase intent and exposure.
Simply Social 