Simply Social was produced and sponsored by Simply Measured Inc in 2016 which was then acquired by Sprout Social in 2017. Simply Measured Inc was a company focused on providing social and content marketers with social analytic solutions. The podcast Simply Social was inspired by their company goal to create a discussion and debate related to brand social analytics and how to expand and improve social media presence across the larger popular platforms. The hosts of the show, Kevin Shively and Lucy Hitts, are both managers of content and marketing at the company giving the podcast the credibility of the company’s best credibility and resources. After being bought by Sprout Social the company became part of a larger more accredited company which has won various awards in the marketing industry such as Linden’s Top Companies Startups and Top 50 Products for Marketing 2019. The value statement of the company is bringing brands and companies together through more efficient digital marketing.
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