FRIENDS VS. INFLUENCERS … WHO SHOULD WE TRUST?
The key principles discussed throughout the podcast were the latest trending news segments throughout the social media world. The main focus is exploring how best to use the latest developments in social media and which ones to use for your brand. In the episode “Do you trust your influencers more than you friends?” the podcast explored the importance of influencers in digital marketing and how consumers tend to trust their favorite online influencer’s opinions more than that of a friend’s recommendation. In another episode the two hosts focused on the expansive introduction of live videos across Facebook, Tumblr, twitter, and Instagram; marketers need to learn how to establish a format for advertising that can fit with these live video formats since they are expanding at such a rapid pace in popularity. Both these examples coincide with the key principles and theme of Simply Social- showing marketers what to look out for and how to best adapt to the changing media world around them.
Simply Social 