Simply Social presented an episode of the podcast which primarily focused on the rise of live videos and how brands are using them to increase exposure and keep their consumers updated on their product news. Gordan Ramsay signed a contract with Facebook live video launch to exclusively post live content on the updates of his shows and personal brand. This strategy both benefits Facebook largely as a media platform and the famous chef; by promoting more quality content on live video Facebook is pushes for it to be a trusted platform for consumers to remain in touch with their favorite brands and explore more through that platform.
While Facebook was the first of the social media platforms to push the live video campaign other sites such as Tumblr, Instagram, and Twitter have also begin adapting the format each with their own unique twist. Tumblr’s live video campaign focused on really high quality content rather than total user freedom where Twitter made their approach more universal to each user but set a time limit of 140 seconds per video keeping the videos at a set length to match their brand style.
Simply Social 